dmly Instagram DM & comment automation
00
24/7

Build the flow.
Run it forever.
Automatically.

dmly
Egypt • Global Cairo — 00:00 Available 24/7

A quiet philosophy

Most Instagram tools send one canned reply. dmly lets you build any flow — branch on what a customer says, wait for their answer, sell without a script — then speaks any language as naturally as your best employee, with particular fluency in Egyptian Arabic and English.

01

It runs
the flow.

Build the exact path a sale should take — branch on how a customer replies, fetch a real discount code mid-conversation, wait for their answer before moving on. No scripts to write, just a flow you draw once, and dmly runs it every time.

Try the live demo →
One flow — comment to confirmed order.
DM in
intent?
auto-reply 0.42s
handoff → human rare
order · Nº 2841 live
Black Hoodie — LEGP 850
Matching Joggers — LEGP 400
TotalEGP 1,250
Blueprint № 01
02

It speaks
like you.

Not scripts. dmly learns your tone, your policies, your products — then holds real conversations in any language, even mixed in a single sentence, with real depth in Egyptian Arabic and English. It follows.

Live conversation — 03:42 AM
03

It remembers
everyone.

Every conversation stays in one thread, tied to that customer's Instagram account — reopen it any time and the full history is right there.

Customer memory — order history, LTV and tags next
N
Nora A.@nora.adel — since 2024
Last order
Black Hoodie — L
Prefers
Arabic · Cash on delivery
Lifetime value
EGP 6,420
Note
Asked about the joggers restock

Inside the dashboard

Five rooms,
one quiet console.

A quick tour of what's waiting on the other side of the login — the tools that do the actual work, day after day.

01 · Overview
1,204 conversations ▲ 12%
Overview № 01
Every KPI, updating as it happens.

A single glance.

Conversations, replies, revenue, response time — all on one page. Charts and highlights update in near real-time, so nothing hides in a spreadsheet.

  • Live KPIs
  • Revenue & orders
  • Response speed

Build the flow.

The same builder from the homepage — draw the exact path a comment or a DM should take, branch on the reply, and watch the cost of every run in real time.

02 · Automation setup Branch on replies + Cost tracker
DM in
intent?
auto-reply 0.42s
handoff → human rare
cost · session live
tokens in412
tokens out188
$0.0031
Blueprint № 02
Blueprint & a receipt for every conversation.
03 · Replies
One comment, two replies, zero manual work.

Comments and DMs, on your terms.

React to a comment on any post, or just the ones you pick — with an optional keyword filter so it only fires on what matters. Write the reply yourself, or let the AI answer inside the tone, topics and boundaries you set.

  • Comment
  • Direct message
  • Keyword filter
  • AI · bounded
  • Story reply

Speak to everyone.
Or just a few.

Every customer who's messaged you in the last 24 hours — Instagram's rule, not ours — in one list. Segment them, then broadcast to that whole window, or just the slice that matters.

04 · Broadcast & users
tag: repeat customer
Grid of everyone. One row on fire.
05 · Plugins
Shopify Bosta WhatsApp Facebook + more
The shelf, growing one plugin at a time.

A shelf that grows.

Extend the dashboard with add-ons. Shopify ships first — products, orders, inventory, right inside the DM. More plugins slot into the same shelf as they're released.

Shopify Bosta WhatsApp Facebook

Full walkthrough → the live demo

While you sleep

The numbers,
quietly kept.

0/7

Present in every timezone, every hour, every holiday.

0sec

From a customer's message to a considered reply.

Anylanguage

Every language, understood — with particular fluency in Egyptian Arabic and English.

∞

Customers served at once. Twenty or twenty thousand.

The stack

Live where
you already work.

✦

Shipping next

On its way.

  • Human handoff for the trickier conversations
  • Orders created on Shopify and shipped with Bosta, without leaving the DM
  • Order history, lifetime value and tags in customer memory
  • Story replies as a trigger
  • Latest-post and last-7-days targeting for triggers
  • Response time and takeover rate in analytics
  • WhatsApp
  • Facebook

Pricing

Simple,
per account.

Free

EGP 0

no card needed

Starter

EGP 500 /mo

per Instagram account

Pro

EGP 1,500 /mo

per Instagram account

See full comparison →

Begin.

Create your account in under a minute.

Get started

Free to start. No card. Cancel anytime.

Built on the official Instagram API — fully compliant.