Terms of
Service.

Acceptance

By creating a dmly account or using dmlyai.app, you agree to these terms. If you're signing up on behalf of a business, you're confirming you have the authority to bind that business to this agreement. If you don't agree, please don't use dmly.

dmly is currently operated as an unincorporated business based in Cairo, Egypt, not a registered company. That doesn't change what we're agreeing to here — these terms are still binding between you and dmly — and we'll update this page if that changes.

Eligibility

You must be at least 18 years old and legally able to enter into a binding contract to use dmly. dmly is a business tool, built for the people running businesses on Instagram — it isn't intended for personal use by anyone under that age.

The service

dmly is an AI-powered automation layer for Instagram Business accounts. It replies to DMs and comments, holds conversations, tracks orders through connected commerce tools, and sends broadcast messages, based on automations ("flows") you configure. We may add, change, or remove features over time as the product develops.

Your account

• You're responsible for keeping your login credentials secure and for all activity under your account.
• The information you give us — your business details, contact info, billing details — needs to be accurate, and kept up to date.
• One account per business is expected; let us know if you need multiple connected Instagram accounts or teammates with access, so we can support that properly rather than working around it.

Instagram & Meta compliance

dmly connects to Instagram through Meta's official Graph API, under the permissions you approve when you connect your account. Using dmly means you're also agreeing to Meta's Platform Terms and Meta Developer Policies, and to Instagram's own policies for automated messaging — things like not sending unsolicited promotional content outside Meta's messaging windows, tagging messages correctly where an exception applies, and respecting opt-outs.

On our side, we only use the data Meta's API gives us ("Platform Data") to run the automations you've configured for your own account. We don't use Platform Data to serve ads, for retargeting, or for any other advertising purpose, and we don't sell, license, or share it with data brokers or third parties beyond what's described in our Privacy Policy. If Meta restricts or revokes access to your account for a violation on your end, we can't restore that connection for you; we'll do what we reasonably can to help, but Meta's platform decisions are outside our control.

Acceptable use

You agree not to use dmly to:

• Send spam, unsolicited marketing outside applicable opt-in rules, or deceptive messages.
• Harass, impersonate, or mislead anyone you're messaging through the platform.
• Attempt to disrupt, reverse-engineer, or gain unauthorized access to dmly's systems.
• Use the service for anything illegal, or for content that's harmful, discriminatory, or infringes someone else's rights.
• Resell or white-label dmly without a separate written agreement with us.

We can suspend or terminate accounts that violate this, with notice where practical.

Your content, your customers

You own your business data — your knowledge base, flows, and brand configuration. You own the relationship with your customers; dmly is a tool you're using to manage that relationship, not a party to it. You're responsible for how you use dmly to interact with your customers, including complying with applicable consumer protection and data protection law in the markets you operate in.

We process customer conversation data solely to provide the service to you, as described in our Privacy Policy — we don't use it for our own marketing, and we don't share it across customers.

Billing

Pricing is listed on our pricing page. Paid plans, once available, will be billed on the cycle you select at signup. You can cancel anytime from your dashboard; cancellation stops future billing but doesn't refund the current period unless we say otherwise. We'll give reasonable notice before any price change affecting your existing plan.

Availability

We aim for high uptime but don't guarantee the service will be uninterrupted or error-free — dmly depends on third-party infrastructure (Meta's API, our AI providers, hosting) that's outside our direct control. We'll communicate planned maintenance and work to resolve outages quickly.

Intellectual property

dmly — the product, the code, the design, the "dmly" name and mark — is our property. Nothing in these terms transfers ownership of that to you. You keep ownership of everything you input: your business data, your flow configurations, your brand voice guidance.

Liability

dmly is provided "as is" and "as available," without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, and non-infringement, to the extent permitted by law. We don't warrant that the service will be uninterrupted, error-free, or that any automated reply will always be accurate.

To the extent permitted by law, we're not liable for indirect, incidental, or consequential damages arising from your use of the service — lost profits, lost data, or business interruption, for example. Our total liability for any claim is capped at what you paid us in the 12 months before the claim arose. Nothing here limits liability where the law doesn't allow it to be limited.

Indemnification

You agree to defend and indemnify dmly against claims, losses, and expenses (including reasonable legal fees) arising from your use of the service in violation of these terms or applicable law, or from content you send or automations you configure through dmly — except to the extent the claim arises from our own violation of these terms or applicable law.

Termination

You can close your account anytime from your dashboard settings. We may suspend or terminate accounts that violate these terms, pose a security risk, or where required by law. On termination, we'll delete your data per the retention terms in our Privacy Policy.

Governing law

These terms are governed by the laws of the Arab Republic of Egypt, without regard to conflict-of-law principles. Any dispute not resolved informally will be handled in the courts of Cairo, Egypt.

General

• Assignment — You can't assign or transfer these terms without our written consent. We may assign them in connection with a merger, acquisition, or sale of assets, or as our business structure changes (see Acceptance).
• Severability — If any part of these terms is found unenforceable, the rest stays in effect.
• Entire agreement — These terms, together with our Privacy Policy, are the entire agreement between you and dmly about the service, and replace any earlier agreements on the same subject.
• No waiver — If we don't enforce a provision, that's not a waiver of our right to enforce it later.
• Force majeure — We're not responsible for delays or failures caused by events outside our reasonable control, including outages of third-party infrastructure or platforms we depend on, like Meta's API.
• Notices — We'll send account and legal notices to the email address on your account; you're responsible for keeping it current.

Changes to these terms

We may update these terms as dmly evolves. For material changes, we'll notify account owners by email and update the date above. Continuing to use dmly after a change takes effect means you accept the updated terms.

Contact

Questions about these terms — [email protected], or reach out here.